> “The DMA should be repealed while a more appropriate fit for purpose legislative instrument is put in place”
> “Despite our concerns with the DMA, teams across Apple are spending thousands of hours to bring new features to the European Union while meeting the law’s requirements. But it’s become clear that we can’t solve every problem the DMA creates,” the company said.
The title of this article seems like sensationalized Clickbait, and I expect better from arstechnica.
I don’t like that Apple feels emboldened to demand that laws be repealed. I don’t recall if Apple has done this in the past but it’s a shift in tone that makes me uncomfortable.
The actual words from Apple quoted in the article:
>The DMA should be repealed while a more appropriate fit for purpose legislative instrument is put in place... Despite our concerns with the DMA, teams across Apple are spending thousands of hours to bring new features to the European Union while meeting the law’s requirements. But it’s become clear that we can’t solve every problem the DMA creates.
The headline could just have easily said "Apple Requests" or "Apple Suggests".
I doubt it would make waves if Apple expressed the same opinion about some US legislation. Is Apple allowed to have an opinion about legislation in other countries where it operates?
> Is Apple allowed to have an opinion about legislation in other countries where it operates?
Laws like the DMA were specifically made to fight the influence of mega corporations like Apple. For them to use language like "it should be repealed" instead of "it should be changed" shows their intent.
I mean, they suggest creating a "more appropriate fit for purpose legislative instrument". Seems like you're kinda splitting hairs?
From a US perspective, the legislation is more about collecting huge fines than protecting customers: "the bloc often imposes massive, clearly premeditated fines immediately after compliance deadlines" https://www.piratewires.com/p/eu-weaponizes-regulation-us-te...
I support the EU's right to shape their digital environment.
But if you're being threatened with fines on the order of $38 billion which are levied based on vague, ever-changing rules, then of course you will want that situation to go away while the law gets fixed.
On the other hand, cynically speaking, maybe "fighting Apple's influence" through arbitrary fines is actually the point.
It’s about who blinks first — or at least that’s what Apple thinks. Just keep in perspective at what acute angle Apple bends in China. It’ll be a shame if EU chooses to blink.
A similar thing worked for Google when they were trying to stop Canada's Digital Services Tax. You can probably expect Trump to start threatening more tariff's over this any day now, although Tim Cook might need to have another 24K gold plaque made first.
Which doesn’t read like a demand to me. Now, we may all agree or disagree with Apple’s claim, but characterizing it as a “demand” is pure modern journalism.
I think you’re inferring a tone from the headline that isn’t actually present in Apple’s statement. They’re not demanding anything, they just think it would be a good idea.
FWIW, the headline is spun. Apple is providing feedback for the law via a routine legislative process. But yeah, they hate the law and they want it repealed, and they said so.
I mean, I think they're wrong. But that said... what's the argument here? Apple shouldn't be allowed to say that they hate a law that they actually hate? Apple should absolutely feel entitled ("emboldened" even) to express their opinions. That's the whole point about civil discourse, no?
You can only shake someone down so many times before they say no mas. There have been hints from the US administration that they recognized the DMA as something to be addressed. I'd imagine it was a topic of conversation when Cook gave Trump the gold statue.
Is there an "or else?" Apple can't afford to just pack up and leave a market larger than the USA. While Apple has no particular interest in or loyalty to the past, without the EU Apple wouldn't have lived into this century.
"Or else" is already happening. MacOS and IOS have fewer features in EU than USA.
IPhone screen mirroring is not available in EU for example.
All regulations have cost and legal risks. At some point it may not worth it financially.
The Chinese government does not ask for public input on their regulatory decisions, and I’m sure Apple would have similar comments if they did. They can’t be happy the iPhone Air is delayed in China.
There's a difference between giving public input and suggesting a trillion dollar company will pull out of one of the largest markets in the world over milquetoast regulation.
Apple has a vested interest in maintaining a presence in the Chinese market because that is where a large portion of its supply chain exists. It isn’t appeasing the CCP because Chinese users, it is because of Chinese manufacturers.
“Do this or else we’ll make our products less attractive by not making an effort to comply with your law” does not seem like a really compelling “or else”.
iPhone mirroring was cute when I first tried it, but now when I click on a notification on my laptop and it tries to open the mirroring application I am annoyed. It’s the tiniest version of my phone and takes a while to come up, if it doesn’t fail for some reason. I should turn it off.
The other features they mention aren’t very compelling. I’m in the Netherlands now with a US Apple account so I can use them, but don’t care to.
Simple. Make a law saying their products cannot be different than what they offer in other countries. Frame it as discrimination against europeans or something. Either give europeans something as good as what's sold world wide or get fined billions.
Corporations love giving consumers their "take it or leave it" deals. You either accept their long list of abusive "terms and conditions" in their entirety or you get nothing. So give them one of those deals. Either submit completely or lose the entire european market. No negotiation.
They lawyers can't figure out how to comply with the rules? Literally who cares? They are worth trillions of dollars. Their problems don't matter to anyone.
> Either submit completely or lose the entire european market. No negotiation.
Surely this just instantly backfires for the EU when we have such a strongman, protectionist president like Trump running things in the US? I doubt he'd sit by and say "well one of our most valuable companies got what they deserved, well struck EU."
>MacOS and IOS have fewer features in EU than USA.
In the EU Apple already has significantly less marketshare than Android. In an at least somewhat competitive market threatening consumers doesn't make a whole lot of sense because someone will always be glad to pick them up.
I would think profits are more important than sales.
>...there’s evidence to believe the regulation is designed to extract from companies, rather than protect consumers: as we’ll see, the bloc often imposes massive, clearly premeditated fines immediately after compliance deadlines...
>...
>The fines permitted under both regulations are unprecedented; the DSA permits fines of up to 6% of a company’s global annual revenue, while the DMA permits fines of up to 10% of a company’s global annual revenue, and an egregious 20% for repeat offenses.
The EU can write itself a check for up to 26% of Apple's annual revenue (6% + 20%). Coincidentally, that's the same as your 26% number for Apple net sales from the EU. But if Apple gets fined 26%, that represents a huge loss of capital since they still have to pay for COGS, pay taxes, pay employee salaries, and so forth.
I would consider it incredibly unlikely to happen, but based on how much money they're banking, I'd say Apple could probably afford to live without the EU.
> “The DMA should be repealed while a more appropriate fit for purpose legislative instrument is put in place,” the iPhone maker said in its response to a routine call for feedback on the Digital Markets Act.
How is this "Apple demands EU repeal the Digital Markets Act" ?
If nothing else this shows the lack of leadership from Cook. Steve Jobs signed his name to corporate letters that appeared on the front page like “Thoughts on Flash” and “Thoughts on Music”
The guy who took the company to a multi-trillion dollar market cap has no leadership skills because he didn't write you an autographed philosophical treatise?
So in that case, I am sure you agree with Ballmer’s leadership at Microsoft?
Microsoft missed mobile under Ballmer. Apple is missing both AI and whatever becomes of AR. Isn’t kind of sad that Meta is pushing the envelope on AR more than Apple?
As a US citizen, it'd be great to see the EU create its own digital economy, free itself of US hardware and software hegemony, and foster an environment for its denizens to out-create and revitalize the moribund state of the industry and the net. If there's a lack of resources, talent, or potential upsides standing in the way, I don't see it.
As for Apple, WTF gives a US company any right to demand anything from Europe? Chutzpa?
> “Despite our concerns with the DMA, teams across Apple are spending thousands of hours to bring new features to the European Union while meeting the law’s requirements. But it’s become clear that we can’t solve every problem the DMA creates,” the company said.
The title of this article seems like sensationalized Clickbait, and I expect better from arstechnica.
Do they really expect us to feel sorry for this trillion dollar corporation...?
> it’s become clear that we can’t solve every problem the DMA creates
Then pull out of the european market and eat the loss!
>The DMA should be repealed while a more appropriate fit for purpose legislative instrument is put in place... Despite our concerns with the DMA, teams across Apple are spending thousands of hours to bring new features to the European Union while meeting the law’s requirements. But it’s become clear that we can’t solve every problem the DMA creates.
The headline could just have easily said "Apple Requests" or "Apple Suggests".
I doubt it would make waves if Apple expressed the same opinion about some US legislation. Is Apple allowed to have an opinion about legislation in other countries where it operates?
Laws like the DMA were specifically made to fight the influence of mega corporations like Apple. For them to use language like "it should be repealed" instead of "it should be changed" shows their intent.
From a US perspective, the legislation is more about collecting huge fines than protecting customers: "the bloc often imposes massive, clearly premeditated fines immediately after compliance deadlines" https://www.piratewires.com/p/eu-weaponizes-regulation-us-te...
I support the EU's right to shape their digital environment. But if you're being threatened with fines on the order of $38 billion which are levied based on vague, ever-changing rules, then of course you will want that situation to go away while the law gets fixed.
On the other hand, cynically speaking, maybe "fighting Apple's influence" through arbitrary fines is actually the point.
https://www.apple.com/newsroom/2025/09/the-digital-markets-a...
Which doesn’t read like a demand to me. Now, we may all agree or disagree with Apple’s claim, but characterizing it as a “demand” is pure modern journalism.
I mean, I think they're wrong. But that said... what's the argument here? Apple shouldn't be allowed to say that they hate a law that they actually hate? Apple should absolutely feel entitled ("emboldened" even) to express their opinions. That's the whole point about civil discourse, no?
https://www.piratewires.com/p/eu-weaponizes-regulation-us-te...
"Or else" is already happening. MacOS and IOS have fewer features in EU than USA. IPhone screen mirroring is not available in EU for example. All regulations have cost and legal risks. At some point it may not worth it financially.
It's a bit wild to suggest the mildest of regulation is going to make abandoning a market of 700m people "worth it" lol
iPhone mirroring was cute when I first tried it, but now when I click on a notification on my laptop and it tries to open the mirroring application I am annoyed. It’s the tiniest version of my phone and takes a while to come up, if it doesn’t fail for some reason. I should turn it off.
The other features they mention aren’t very compelling. I’m in the Netherlands now with a US Apple account so I can use them, but don’t care to.
Corporations love giving consumers their "take it or leave it" deals. You either accept their long list of abusive "terms and conditions" in their entirety or you get nothing. So give them one of those deals. Either submit completely or lose the entire european market. No negotiation.
They lawyers can't figure out how to comply with the rules? Literally who cares? They are worth trillions of dollars. Their problems don't matter to anyone.
Same can be said by the USA to EU car maker. Make BMW the same in EU and the USA, by adhering to the US law of course. No half measures.
Surely this just instantly backfires for the EU when we have such a strongman, protectionist president like Trump running things in the US? I doubt he'd sit by and say "well one of our most valuable companies got what they deserved, well struck EU."
In the EU Apple already has significantly less marketshare than Android. In an at least somewhat competitive market threatening consumers doesn't make a whole lot of sense because someone will always be glad to pick them up.
> the company could stop shipping some products and services to the 27-country bloc.
But not all products of course.
>...there’s evidence to believe the regulation is designed to extract from companies, rather than protect consumers: as we’ll see, the bloc often imposes massive, clearly premeditated fines immediately after compliance deadlines...
>...
>The fines permitted under both regulations are unprecedented; the DSA permits fines of up to 6% of a company’s global annual revenue, while the DMA permits fines of up to 10% of a company’s global annual revenue, and an egregious 20% for repeat offenses.
https://www.piratewires.com/p/eu-weaponizes-regulation-us-te...
The EU can write itself a check for up to 26% of Apple's annual revenue (6% + 20%). Coincidentally, that's the same as your 26% number for Apple net sales from the EU. But if Apple gets fined 26%, that represents a huge loss of capital since they still have to pay for COGS, pay taxes, pay employee salaries, and so forth.
How is this "Apple demands EU repeal the Digital Markets Act" ?
Microsoft missed mobile under Ballmer. Apple is missing both AI and whatever becomes of AR. Isn’t kind of sad that Meta is pushing the envelope on AR more than Apple?
As for Apple, WTF gives a US company any right to demand anything from Europe? Chutzpa?
https://news.ycombinator.com/item?id=45381013