The AI Marketing BS Index

(bastian.rieck.me)

56 points | by speckx 2 hours ago

5 comments

  • vivid242
    5 minutes ago
    -10 points if you actually read your marketing yourself before copy and pasting it on the website
  • swyx
    58 minutes ago
    - report benchmark that conveniently omits well known SOTAs, 20 points

    - conveniently omit well known benchmarks because not SOTA, 30 points

    - forbes 30 under 30, 100 points

    • htrp
      37 minutes ago
      fine tune an oss model and call it a groundbreaking innovation -- 20 points
  • kusokurae
    1 hour ago
    I submit that doing (4) earns 40 points, rather than 20.
  • PaulHoule
    30 minutes ago
    The list avoids many of the real sins and has plenty of mis-analysis, for instance,

       20 points for doing the usual motte-and-bailey or hedging in the form of “It is not X. It is Y.”
    
    I mean, that language pattern is often appropriate but for people who are paying attention today it is a sign of... something.

    I mean, I am tired of Copilot giving answers like "You're not a fur, you're a therianthrope" It is really a tracer, I think, for someone for whom the lights are on and nobody is home, like they want to be a top blogger about AI but they haven't caught on that the "It's not X, it's Y" pattern is a tell.

  • snapcaster
    1 hour ago
    A similar BS is also every CEO claiming AI made their company 10x faster yet GDP trends not really budging