YouTube now world's largest media company, topping Disney

(hollywoodreporter.com)

67 pontos | por bookofjoe 5 dias atrás

11 comentários

  • rambambram
    2 horas atrás
    Youtube must know better than me what to recommend me out of all the videos... still, I get presented the same shite again and again.

    To be fair: not everything is shite and Youtube is my favorite social media (especially for discovering new music), but I noticed a big drop in quality videos from one day to the other a couple of years ago. Just opening up Youtube one day and seeing all kinds of thumbnails with people with their mouth open, very 'colory' thumbnails (more childlike), channels that I would never watch being presented... I should have noted the exact date, but I didn't. I guess it was around two years ago.

    Even searching for specific topics is hard. I just know there's enough material on the platform, but in my search results I get so many doubles and channels that I already know. I can keep scrolling, but to no result.

    If anybody knows some good DIY or woodworking channels, let me know!

  • hitekker
    2 horas atrás
    I pay for YouTube Premium. No ads; I feel like it respects my time. Algorithm is well tailored too.

    The “remove video thumbnail” and “remove YouTube shorts” chrome extension is a must install though.

  • nntwozz
    2 horas atrás
    Mandatory shoutout to Invidious:

    https://invidious.io https://github.com/iv-org/invidious

    Its primary mission is to provide an accessible interface to YouTube content without tracking, using a decentralized network of community-run instances that scrape, rather than API-call, site data.

    [EDIT]

    Also Yattee doing the Lord's work:

    https://github.com/yattee/yattee

    Privacy oriented video player for iOS, tvOS and macOS with Invidious support.

  • rickcarlino
    2 horas atrás
    My biggest concern about Youtube is that they do not truly have a competitor. They just raised premium prices again making it one of my most expensive entertainment subscriptions.
    • tombert
      2 horas atrás
      I suspect they're going to soon do what Amazon did as well, where they start putting ads into the regular YouTube Premium service, and charge an extra $3 a month for a completely ad free experience.

      I have the family plan shared across six accounts, and it went to $26, which really isn't that much but I'm not entirely sure why they're doing it.

      • meetingthrower
        2 horas atrás
        This has happened to me btw. I can only suspect they are "testing" the reception.
  • CM30
    2 horas atrás
    Honestly, I'm not at all surprised. In many ways, YouTube (and other content creation platforms in general) are just a better deal for many people than traditional forms of entertainment.

    The thing with traditional media is that it's all about limits and compromise and trying to appeal to the lowest common denominator. The TV and radio airwaves are limited, as is the schedule. Cinemas and screening times are limited. Shops selling books are limited. Etc.

    So what you get is very generic and milquetoast. It's bland content aimed at a large audience that (presumably) doesn't want to think too hard or leave their comfort zone, which is designed to appeal to every possible region on Earth at the same time and which doesn't scare away corporate types that see anything outside of a few specific genres as too risky to deal with.

    Much of what's on YouTube isn't like that. Yeah, there are censorship issues and other such problems, but many of the videos and channels there are as niche as niche can be, and all the better because of it. You don't need to care if your videos appeal to 300 million people in the US or are understandable to a few billion worldwide, you just need to care that an audience that wants that sort of content can discover them and find value from it.

    Almost every commenter on this site watches something different on YouTube, often about topics that appeal to only a tiny percentage of the population. Platforms like YouTube can support that, traditional media companies can't.

    The cumulative impact of all those different channels and creators is bigger than any small library of mass market works could ever be.

    • parasti
      2 horas atrás
      The world's greatest library of knowledge is owned by a private US company. For some reason I am reminded of this more often than I care to admit.
  • lemonish97
    2 horas atrás
    I always see it as more of a social media company rather than a media co.
    • raincole
      2 horas atrás
      Just anecdotes, but I feel YouTube comments are the bottom of social media. Even Twitter and Reddit are better.

      But if the 99% garbage is the price of the emerging of channels like 3B1B, I think it's still a pretty good deal.

    • busymom0
      2 horas atrás
      I often comment on videos but never do I check replies to my comments there.
      • kami23
        2 horas atrás
        I went to see if I had any replies to a comment I left on a video for the first time today and it's really hidden to get back to them if you don't remember the exact video. I wonder if it's purposeful friction or just not a priority.
        • squigz
          2 horas atrás
          Click History on the homepage left sidebar > Comments on right side of History page

          https://www.youtube.com/feed/history

          • croes
            2 horas atrás
            And now try to find the comment someone replied to
            • loevborg
              2 horas atrás
              I agree. I wonder how people are motivated to comment if they can't even track replies or check likes. It certainly completely kills motivation for me
            • squigz
              2 horas atrás
              Oh, fair enough. That is indeed not shown anywhere it seems.
      • unclad5968
        2 horas atrás
        I tried to one time, but I couldn't even figure it out so I gave up.
      • RobRivera
        2 horas atrás
        And so many comments may aswell be bots.

        >anyone here in CURRENTYEAR

        >This is scene is so [adjective]

        Not exactly a forum, more like a concert crowd

      • Acrobatic_Road
        2 horas atrás
        how do you resist the urge to click on the red notification icon?
  • nothrowaways
    2 horas atrás
    Could as well eat Spotify in a snap, just has to comment out that stupid

        disable_minimize()
    • jjice
      2 horas atrás
      That one is behind the `hasPremium` feature flag
      • ndriscoll
        2 horas atrás
        Or just install Video Background Play Fix (which should just be the default, or at least in settings, but at least it seems to be a Mozilla repo).
  • altmanaltman
    2 horas atrás
    > MoffettNathanson runs the numbers and comes to the conclusion that YouTube’s estimated $62 billion in 2025 will have allowed it to pass The Walt Disney Co.’s media business, which generated $60.9 billion last year (excluding Disney’s lucrative experiences division).

    Just for reference in 2025 annual year, the experiences division generated just a casual $36 billion with a pretty high profit margin.

    This really doesn't seem like an apples to apple comparision. Youtube is nothing like Disney fundamentally

    • nonameiguess
      2 horas atrás
      Also pretty sure Disney generates more revenue from merchandise and other licensing agreements to use its media in derivative products than it does from the media itself.
  • ssenssei
    2 horas atrás
    you know what... besides everything, good for them.

    I don't know if many of you remember the olden days of Youtube, when it wasn't lead by corporate greed, and before it was infested by greedy abysmal shitty people - When profits weren't the driving force behind content creation.

    Whenever I see content creators like that on Youtube right now I just wish them the best, and if they have a platform currently that supports them financially, well good for them. I still remember the 2018 fiasco when the Ads bubble burst because of the bridge incident, and lots of them didn't know what to do cause the revenue was very shit for years and the future looked bleak.

    My favorite channels thread: - Watch Wes Work: Car Mechanic but super funny - Super EyePatch Wolf and Worm Girl: Niche Horror Video Games and Topics. - Lots of Japanese Drawing Channels - Devaslife: Japanese Developer and Creator of Inkdrop - Miziziziz and countless game developers that want to show their games and tutorials. - Acerola: Best Youtube Content on Graphics Development - jdh: game development in C and super amazing content truly - Ethoslab: He'll always have a spot on my youtube world

    • tombert
      2 horas atrás
      I've been getting off of YouTube more because now creators censor themselves even more than network TV does.

      You can't say "kill", you have to say "unalive" or "took their life" or shit like that. You can't say "rape", you have to say "SA". You can't say "porn", everyone called it "corn". Apparently you can't even say 16, because I saw a YouTuber say "61 backwards" when talking about a creep on the internet. I remember one YouTuber censored "damn". It's one thing when it's like a comedy video, but what bothers is when you have "true crime" YouTubers who end up censoring half the video because it turns out that you really can't talk about murder without saying the word "murder", or "killed", and in the case of serial killers "rape".

      I can watch Law and Order: SVU that uses all those words, and that was on network TV, the one where the FCC could actively block bad stuff.

      So at this point, YouTube has become a pretty sanitized place filled with sanitized content, even more sanitized than network TV, which is fine, but it's sort of the opposite of what I liked about it from the get-go, and it has gradually become less appealing to me. I understand why these creators are afraid to use the actual words (advertisers and the like), but I have found a lot of content to be pretty bland as a result.

      Part of why I got into YouTube as a teenager and onward was specifically because creators were allowed to act candidly. They would say curse words and talk about things that interested them. It was cool.

      • arccy
        2 horas atrás
        the problem is these "creators" want to get paid by generic advertisers, so they have to conform to the clean standard.

        if they just wanted to express themselves, they could.

        • tombert
          2 horas atrás
          Yeah but then discoverability becomes an issue, I think. YouTube obviously wants to push things that will make them more money, and I suspect popular channels that can have regular ads are more profitable, so they are incentivized to push those.

          I grew up as a guy with stairs in my house and part of why I got into the internet pretty early is because I found the fact that people were willing to express themselves using non-sanitized language to be appealing. I liked Something Awful, I liked Newgrounds, I liked YTMND, and I liked them specifically because they weren't safe for TV.

          Different time I suppose. At least Something Awful is still around.

    • rocketvole
      2 horas atrás
      the fact that I'm into a lot of the topics that you've listed but have never heard of these creators simply underscores the sheer scale of youtube
      • rambambram
        2 horas atrás
        Me too. Youtube must know better than me what to recommend me out of all the videos... still, I get presented the same shite again and again.

        To be fair: not everything is shite and Youtube is my favorite social media (especially for discovering new music), but I noticed a big drop in quality from one day to the other a couple of years ago.

    • nonameiguess
      2 horas atrás
      This just highlights how YouTube is a different thing for all users. One person's experience can be radically different from another's. I wouldn't even know someone like MrBeast exists if Hacker News hadn't told me about it. Most of what I watch on YouTube is regular media that would otherwise only be available on obsure local networks or DVDs that I don't have, like Thrasher's skateboarding videos, broadcasts of the X-Games and Red Bull action sports events, ESPN/CBS/NBC highlights of yesterday's major pro sports events I didn't watch because they're on too late for me, or music videos via YouTube music. None of these are YouTube "creators." They're just normal media that uses YouTube as an additional distribution channel.

      Honestly, my favorite channel is probably BBC to watch snippets of classic BBC Earth series narrated by David Attenborough. I'm pretty sure I could get them through HBO Max, which I believe is the US streaming that has distribution rights for BBC Earth, but it's convenient to get stuff like this all from one place and pretty much everything has a YouTube channel.

    • wat10000
      2 horas atrás
      I watch more YouTube anything else combined by a pretty significant margin. I'm sure there's a lot of crap, but it doesn't show me too much of it. It has learned my preferences well enough to know that it should show me chess, Mario Maker, Australian machine shops specializing in resource extraction industries (a very specific genre to be sure, but I'm subscribed to two separate channels here) and various other things of that nature.

      Things don't sound completely rosy for creators who want to actually make money from it, but it does seem like they manage to get by. From the perspective of a viewer, they absolutely deserve this.

      • threetonesun
        2 horas atrás
        The thing that makes me a little sad about Youtube's dominance is we haven't gotten to a place where you can easily host video on an RSS feed like podcasts, and distribute discovery across many platforms. Paying YouTube so I don't have to suffer their egregiously bad ads feels like a shakedown more than a valuable service.
        • wat10000
          2 horas atrás
          I'm happy to pay for YouTube since it's so good, but otherwise I totally agree. It's a bit odd, audio in the form of both podcasts and music seems to have settled on a model where creators and distributors are separated and pretty much everything is available on pretty much every platform, whereas video (both amateur and professional) has settled on a model where any given piece of media is typically available from just one place, at least when talking about subscriptions rather than "purchases." I wonder if there's something about the format that prompted this or if it just happened to work out that way.
  • qweiopqweiop
    2 horas atrás
    It genuinely disgusts me that the world's largest media company shoves addictive, short form content down users throats (especially young people). Anyone working on it at Google should be ashamed of what they're doing.
    • ssenssei
      2 horas atrás
      I actually currently run youtube out of firefox in mobile and web, and its pretty much amazing in both and doesn't feel janky.

      The upside of that is that if you add the correct script to the ad blocker extension, you'll never see a youtube reel for the rest of your life, which HEAVILY improves the experience on youtube.

      this is the filter list I use: https://github.com/i5heu/ublock-hide-yt-shorts

    • sheept
      2 horas atrás
      The social media companies got so large because they optimized for engagement over all else. If they were any less addictive, they'd have way fewer users, and we wouldn't be talking about them now. This can probably only be addressed with regulation
    • Gagarin1917
      2 horas atrás
      Where is it being shoved down anyone’s throat?

      You literally have to intentionally click a short video or use the shorts tab to see any YouTube short.

      • rambambram
        2 horas atrás
        Shorts are pushed on the homepage and in the sidebar. At least in the UI that I see in Firefox desktop.

        I sometimes wonder if other people get other UIs than I do. There's technically nothing stopping them from 'tailoring' the UI for different people.

      • kotaKat
        2 horas atrás
        You click the button to hide the card of Shorts on the home page and it just says

        We'll show you fewer Shorts on Home

        Not "no more", but "fewer". Which means you don't get a choice, YouTube will still shove them down your throat.

    • ajross
      2 horas atrás
      YouTube is actually the least engagement-driven/addition-maxing social video provider, by far. Meta and TikTok are famous for discouraging external linking, limiting reach to non-targetted users, heavily moderating content to match engagement metrics, disguising advertisement as content, etc...

      YouTube for the most part just serves what you post, does minimal content moderation, stuff a dumb insurance ad on the front (of the long-form content) that looks like a dumb insurance ad, and then does it for everyone else. I mean, sure, they could do better. But really if the world of amateur video content was all YouTube it would be a better place.

    • FrustratedMonky
      2 horas atrás
      Its what people want.

      Time to stop thinking corporations will suddenly start policing themsleves.

  • croes
    2 horas atrás
    How much of the revenue is based on fake news, hate speech and conspiracy theories?